Stop Losing Money with Adwords
I know, your site is different. Obviously your site is inherently the best site, and everyone who visits will immediately be captivated by it's awesomeness, and quickly make their way to conversion. Unfortunately Google Adwords keeps sending people who are immune to your site's awesomeness, you are losing money, and you are reading this post.
That's how my sites are too.
The trick is getting Google to send you the people who will fall captive to your site's spell. Of course this is a process, and not an event.
Here are 5 tips that are not my own, originally , but I have tested them, and they work every time:
- Competitive Adwords Settings - Be sure your adwords campaigns are set up to help you make the most money, not to help Google make the most money. Be sure to trim the fat progressively as you see what is helping and what is not.
- Conversion Tracking - Don't waste any of your traffic. Set up conversion Tracking and goals in Google Analytics to ensure that you are getting the most out of your traffic.
- Aggressively Categorize your Phrases - Ad Groups. Create as many ad groups as necessary to fit all of the keywords you need into your campaign. The more keywords you can bid on the better, ONLY if you categorize them well enough to help your quality score.
- Bid Wide - Bid on as many keywords as possible. Put together keyword lists using as many tools as possible. Ideally you want to be bidding on EVERY relevant keyword to your site. As you see which type of keywords convert you can focus more on those types. Also you can trim the fat from your campaigns as you see the phrases that don't make money and take them out.
- Bid Low - Don't waste your money getting the top rankings with high bids. Bid low for your traffic, and let your quality score pull you to the ideal positions on pages (not always the first spot). Once you see which keywords deliver customers to your site, then you can up your bids.
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