I heard that SEO is Dead...

If you have been connected to the SEO world in any way in the past 8-9 months you have probably heard the phrase, "SEO is Dead." It was what all the buzz at the SES Conference in Chicago (SEO is Dead at a SEARCH ENGINE Strategies Conference?). It is in at least 1 of the three SEO newsletters I subscribe to every week. The more heard about this, the more my human nature kicked in the more I thought I should look into it...

... So, I Googled it.

I started my search on the most used website on the internet, Google. The sites, and blogs that were best optimized for search engines are the ones that I used to find my stats. First of all it is ironic that the best way to find out if "SEO is Dead", is on a search engine. It is also ironic that the sites spreading this fanatical claim are highly optimized for search engines.

SEO is as Alive as Ever

  • 60% - Search Engines account for 3 of the top 5 most visited websites in the world and 8 of the top 20.
  • 737,803,400 - The Google Keyword Tool Results for You Tube, YouTube, Facebook, Twitter, and Digg.
  • 120,775,920 - The SEO Book Keyword Tool Results for "You Tube, YouTube, Facebook, Twitter, and Digg.
  • $21,256,000,000 - Google made this much more money than the $550,000,000 combined revenue of Facebook, YouTube (part of Google), twitter, and digg.

What Does Dead Mean?

If by dead people mean "evolving, growing, or changing", then yes, SEO is Dead, but if by "dead" they mean "dead", then no, SEO is Not Dead.

SEO is changing. It is no longer the only way to make money on the internet, like it had been for 10 years. "SEO is Dead" is nothing more the latest sensationalist view to get noticed.

Internet marketing as a whole is growing. SEO is changing. Social Media is emerging. There are more players in the game now, but search engines remain the biggest, and most profitable players out there.

That's all for my rant...

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