Back to Basics, Choosing a Product
Whether you are a seasoned expert, or just a beginner, if you have any entrepreneurial charge, there is a good chance you are starting a new website. And why not? They are fast, easy ways to make money. And, the more sites you have, the more revenue streams you have, and the richer you get. But if you are like me, you don't make any products, and you don't have any amazingly awesome connections where you can get wholesale products, so you have to find products on the internet.
Before You Start Looking at Tools DO THE BRAINSTORMING!
It is important that you have effective product brainstorming. If you don't have product ideas, check out the brainstorming activities first!
Narrow Your Results: Picking the Surefire Winner:
Let's get on to the tools out there to help sort through the crap, to find the gold. First, is the Google Keyword Tool... which, as we know, tells you what people are searching for online. Obviously to some, this can be used to find the products that are in demand, and more than that, it tells you the competition level for those keywords.
We are going to use it to determine if you can compete in the market you are considering. At this point you have probably not contacted any suppliers so you don't know your profit margins, but it is important to understand the principle while you are looking at the search terms. If your profit margins are high, then you will be able to compete in any market out there, however, if your profit margins are low, you should focus on products that are searched less than 10,000 times per month. For those words your paid advertising will be lower, and you will able to rank in search engines, very quickly.
Other free tools that you can use to find the search terms out there:
SEObook.com (also a great source of Internet Marketing Information!)
A Starting Place for Choosing Products:
- Do your product Brainstorming
- Begin with 5 products from your brainstorming that you most want to sell
- Research the search terms using Keyword Selection Tools
- Start contacting suppliers through Dropship Directories
Subscribe in a reader
Post a Comment