The fastest way to get traffic is through paid advertising, usually through Pay Per Clicks. I usually shoot for about 100 visitors per day before I start playing with my site. Once you have about 100 visitors per day there are several things you need to do. In particular order, other than how they came to mind, here goes:
- Set up Analytics - If you have not already set up analytics, you are behind schedule, and you have had traffic that was less effective than it could have been. Set it up RIGHT AWAY cause you will use it for the rest of the life of your site.
- Dial in your site - If you are not getting any conversions, then one of two pieces of bad news applies. First, your product or service is not "worth it" to your visitors. Or second, your site is broken. Either way, you can use your traffic to dial in on your problem. Dialing in a website is a game of statistics. If you have a 1% conversion rate (amazing for a brand new site by the way...) before you make a change, and a .5% conversion rate afterwards, you need to put it back. If your changes improve your conversion rate, obviously you are on the right track. Dialing it in is somewhat slow, as you should wait till about 500 people have seen your site to determine the effect of your change. (The longer you wait the better, but 500 visitors gives you enough results to make good predictions.)
- Determine Broken Pages - If you are lucky, the problem with conversion is broken pages, not a bad product. If this is the case it is a good idea to set up goals within Google Analytics to see where people are falling out of the conversion funnel. As you work towards getting more people to the end, your conversion rates will go up. Goals will tell you which pages to start with in the Dialing In process.
- Identify Demographics - Once you have traffic coming in you will begin to see times of day, regions of the world, genders, age groups, and other demographic indicators that will help you better target your marketing. If you have all of your conversions coming at a certain time of day it is wise to target your marketing toward that time of day. If females are the main buyers of your product, then you may consider making visual improvements, as well as adding more details to your site.
- Identify Profitable Keywords - This is the primary focus of starting with Pay Per Click advertising. You will find that slightly different keywords have drastically different conversion rates. At first really doesn't make sense, but it is reality. The fact is that different types of people tend to search differently. Buyers tend to use one set of keywords, while browsers use another. When the change takes place is impossible to know, and is really not that important. It is important to know that there is a difference, and to target your SEO, and Link Building Efforts in that direction.
Where to Start
First things first, Set up Analytics. If you don't use Google Analytics then find another way to monitor your traffic. Analytics is free though, and especially in the beginning you would be better off spending your money to generate traffic than you would be trying to analyze it.
Then begin dialing in your site. Work towards a two percent conversion. When you begin to see which keywords are converting the best, start your SEO and Online Marketing efforts! While you work on your SEO success be sure to keep working on your conversion rates so that you can make the most money possible from your SEO efforts.
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