Writing Effective Ads:

Writing effective ads in Adwords is no different than writing effective ads in other mediums, except you are limited to a very small number of characters to get your point across. You have a total of 95 characters to:

1. Grab Attention
2. Create Curiosity
3. Invite to Act

Here are three tips to help you do these three things in the space allowed:

1. Popularity Contest - Make people feel like they are missing out if they don't click on your ad. If people feel like they will be more popular if they know what your site is about, they will more likely click on your ad. Use words like "Popular, Join, Amazing, Wonderful," and any positive adjectives.
   
   
2. Get the Adrenaline Pumping - Use words that grab attention, and get adrenaline going, like "alert, warning, urgent, hurry, fast, and limited." This is a strategy that you probably see every day in your email in box. The subject lines that seek to make you want to read the email by making you be afraid not to.
   
   
3. Use a Call to Action - Once you have people's attention, they will do what you tell them to more often then not. If you don't have inviting text that tells them what to do next, you will miss potential clicks. Action words are the best way to do this, because they are short, and inviting. Use words like, "See, Read, Join, Sign Up, Call, Learn, Get, Find, Listen, Download, Browse, etc."
   
   
4. Use The Keywords you Bid On - This has always been an effective ad writing strategy in Adwords, but with the quality score addition this is twice as important. The keywords in your ad that match the keywords people search for will be displayed in bold, to help you catch people's attention. This will help you in grabbing people's attention, as well as with your quality score.
   
   
5. Just Sell the Click - People are searching for certain things on search engines. When they get to the search engine results page, the only thing they are deciding is, "Which site should I go to?" With your ad, DON'T SELL A PRODUCT SELL A CLICK. Only give people enough information so that they feel a need to click to see more.

Getting Started Writing Ads

Remember, the best way to find out if something will work is to try it. If you think of an idea and you are not sure if it is a sure fire winner, try it out. If you are right, you will get all the traffic you need. If you are wrong, you will be one idea closer to finding the one that will work the best. The best way to avoid writers block is to start writing, and then go back and make sure that your ads follow these guidelines.

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