Again, SEARCH ENGINES ARE BUSINESSES, and they want to deliver the most relevant content to the end users. Secondary to your actual content, they will also use several different types of tags from your code in determining what your page is about. The 5 tags we have listed below are tags that you should use on every web page to help solidify what your page is about to the search engines. Some people say that this SEO strategy is dead, but in the end, it can't hurt to have it done, and I have web pages that are currently ranked number one based solely on content and tags.

1. Title tag. This is the title of your web page. This is sometimes referred to as the Meta Title Tag. Usually, the title you create will appear as the Blue portion, or the linked portion in Search Engine Results Pages. The space you have for your title is limited to keep SERPs (Search Engine Results Pages) looking clean. You have about 8 words. Those 8 words should make your site stand out from the other 9 sites listed on the SERP. The best way to do this is to use the main keyword for the page 1-2 times if you can. Google even bolds the words in your title that match the words people search for so your site will stant out more.
   
   
   
2. Meta Description - Again this tag is limited to a number of words that you can use. your description is generally between 25-30 words long. you should use your main keyword for the page at least twice in your description, and you should use complete sentences, since your potential customers will see it.

   
   
3. Meta Keywords - This is your opportunity to tell search engines what you think your page is about. Your end user will never see this unless they view your source code, and so it does not need to be complete sentences. You just wan to focus on telling the search engine which keywords they should look for on your page. 

Although you are allowed as many keywords as you would like, it is best to limit yourself to about three on each page. Search Engines want to see that each keyword makes up 4 percent of the content on your page. If you don't use keyword nesting strategies, you will end up with 12% of the total text of your page as keyword phrases. That is 3 out of every 25 words! It is going to sound terrible, and your potential customers will leave.
   
   
4. Alternate text or Alt Tags. Alternate text originated when the internet was much slower. So slow, that many internet users would turn off the images to speed things up. In the place of the images web designers began to add alternate text to describe the image. Today, we call Alternate text, Alt Tags. Like the meta, you should try to use your keywords in your Alt Tags. You should have Alt tags for every image of your page, but avoid the red flags that go off if you use your keywords in all of your Alt Tags. You don't want to be listed as a spammer, so you should only use a single keyword for up to three images.

   
   
5. Headline Tags or H1 Tags. The name of this tag describes exactly what it is. It actually comes from the predecessor to the internet, newspapers. Like the headline of a newspaper article, the headline of a web page should tell people what the page is about. By including your main keyword phrase in your headline tag, you are telling your visitors and search engines, what the bulk of your web page is about.

Application of the 5 Tags

If you don't have some type of website builder, you are going to have to know some basic codes to add these tags to your website. Many website builders will add these tags to your code for you automatically.

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